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The French luxury fashion house has opened its first flagship boutique in Miami's prestigious Bal Harbour Shops on September 15th. On 200-square-meters the boutique displays the house's women’s, men’s and accessories collections based on the new store concept of the brand.
The interior was designed in partnership with Anna Philippou, Marie-Charlotte Prosperi-Fouchard and Victoire Guerlay, the three young architects from Paris’ Studio AMV. Merging classic Parisian architecture á l`hôtel particulier and a clear focus on the history of the house with modern and vibrant fashion and retail environment. “He made it clear to us that he wanted Balmain to transport Paris to all corners of the globe, to make each Balmain visitor feel the atmosphere of Paris, wherever they may be in the world," Philippou stated in a press release.
“There is a very strong bond between Olivier and America, which is why we are strengthening both our retail and wholesale channels across the United States. What compelled us to choose Miami for the location of our third American boutique is the added bonus that this is a very important destination for the Latin American consumer – and Balmain has long been popular with that shopper, as well,” Massimo Piombini, Balmain’s CEO explained. The next American Balmain flagship is stated to open in Las Vegas on October 12.
The interior was designed in partnership with Anna Philippou, Marie-Charlotte Prosperi-Fouchard and Victoire Guerlay, the three young architects from Paris’ Studio AMV. Merging classic Parisian architecture á l`hôtel particulier and a clear focus on the history of the house with modern and vibrant fashion and retail environment. “He made it clear to us that he wanted Balmain to transport Paris to all corners of the globe, to make each Balmain visitor feel the atmosphere of Paris, wherever they may be in the world," Philippou stated in a press release.
“There is a very strong bond between Olivier and America, which is why we are strengthening both our retail and wholesale channels across the United States. What compelled us to choose Miami for the location of our third American boutique is the added bonus that this is a very important destination for the Latin American consumer – and Balmain has long been popular with that shopper, as well,” Massimo Piombini, Balmain’s CEO explained. The next American Balmain flagship is stated to open in Las Vegas on October 12.
