It is Kim Jones first campaign as artistic director of Dior Menswear. The campaign was captured by Steven Meisel and Jones’ designs embody a new masculine allure. The campaign features the emblematic BFF-Character, which is conceived by New York artist Kaws. He wears a suit to symbolise Christian Dior himself and echoes the monumental centrepiece for the Summer 2019 show. The video of the campaign was filmed by Jackie Nickerson and distils the creative energy, which has been given to the new Dior Man by Kim Jones.

Shades of pink paired with yellow – Haute Couture meets tailoring sportswear. A Dialogue between fashion, heritage and daring. The Dior oblique canvas and carnage in laser-cut form – freely employed, reinvented with a mastery of re-appropriation. That is the signature of Kim Jones. 

Pieces of timeless fashion design, which can easily be worn, are showing the iconic motifs by the founding couturier.